The antecedents and consequences of visitors' participation in a private country club community: The moderating role of extraversion

Abstract

The purpose of this study was to investigate the antecedents and consequences of visitors' participation in a private country club community. Based on the theoretical relationships between the conceptual constructs, a model was proposed and then tested utilizing data collected from 288 amateur golfers in the United States. The results showed that two dimensions of other customer perceptions influenced member interaction while all three dimensions of other customer perceptions positively affected activity involvement, and thus motivated private country club attachment and private country club loyalty. Lastly, extraversion played a moderating role in the relationship between suitable behavior and activity involvement. Both theoretical and managerial implications of the results are discussed.