Drivers of customer decision to visit an environmentally responsible museum: merging the theory of planned behavior and norm activation theory
DC Field | Value | Language |
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dc.contributor.author | Han, Heesup | - |
dc.contributor.author | Hyun, Sunghyup Sean | - |
dc.date.accessioned | 2022-07-13T04:29:45Z | - |
dc.date.available | 2022-07-13T04:29:45Z | - |
dc.date.created | 2021-05-11 | - |
dc.date.issued | 2017-11 | - |
dc.identifier.issn | 1054-8408 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/151395 | - |
dc.description.abstract | The main goal of this research was to merge the theory of planned behavior and the norm activation theory into one model and test its applicability in an environmentally responsible museum context. A filed survey was conducted at museums. Structural equation modeling was used to test research hypotheses. Results of the structural model comparisons revealed that the prediction power of our integrated model was superior to that of the theory of planned behavior and the norm activation theory. The proposed relationships among research constructs were generally supported. The mediating role of study variables was established. Additionally, the salient role of personal norm and attitude in generating museum travelers' pro-environmental intention was identified. Overall, there was a strong support for the proposed theoretical model. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.title | Drivers of customer decision to visit an environmentally responsible museum: merging the theory of planned behavior and norm activation theory | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Hyun, Sunghyup Sean | - |
dc.identifier.doi | 10.1080/10548408.2017.1304317 | - |
dc.identifier.scopusid | 2-s2.0-85016019726 | - |
dc.identifier.wosid | 000410908600002 | - |
dc.identifier.bibliographicCitation | JOURNAL OF TRAVEL & TOURISM MARKETING, v.34, no.9, pp.1155 - 1168 | - |
dc.relation.isPartOf | JOURNAL OF TRAVEL & TOURISM MARKETING | - |
dc.citation.title | JOURNAL OF TRAVEL & TOURISM MARKETING | - |
dc.citation.volume | 34 | - |
dc.citation.number | 9 | - |
dc.citation.startPage | 1155 | - |
dc.citation.endPage | 1168 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.subject.keywordPlus | MODERATING ROLE | - |
dc.subject.keywordPlus | PERSONAL NORMS | - |
dc.subject.keywordPlus | GREEN HOTEL | - |
dc.subject.keywordPlus | CONSUMERS | - |
dc.subject.keywordPlus | MODEL | - |
dc.subject.keywordPlus | INTENTIONS | - |
dc.subject.keywordPlus | METAANALYSIS | - |
dc.subject.keywordPlus | COMPONENTS | - |
dc.subject.keywordPlus | MORALITY | - |
dc.subject.keywordPlus | CONTEXT | - |
dc.subject.keywordAuthor | Theory of planned behavior | - |
dc.subject.keywordAuthor | norm activation theory | - |
dc.subject.keywordAuthor | environmentally responsible museum | - |
dc.subject.keywordAuthor | personal norm | - |
dc.subject.keywordAuthor | museum visitors | - |
dc.identifier.url | https://www.tandfonline.com/doi/full/10.1080/10548408.2017.1304317 | - |
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