모바일 쇼핑 시 스마트폰 화면으로 인지되는 직물의 색상과 색차 비교 - 기기분석 방법을 중심으로 -open accessFabric color and color difference recognized by smartphone display during mobile shopping - Focused on instrument analysis method -
- Other Titles
- Fabric color and color difference recognized by smartphone display during mobile shopping - Focused on instrument analysis method -
- Authors
- 김태진; 상정선; 박명자
- Issue Date
- Aug-2017
- Publisher
- 복식문화학회
- Keywords
- 색상 불일치; 스마트폰; 모바일 쇼핑; 색차; 화면; mismatch; smartphone; mobile shopping; color difference; display
- Citation
- 복식문화연구, v.25, no.4, pp.519 - 528
- Indexed
- KCI
- Journal Title
- 복식문화연구
- Volume
- 25
- Number
- 4
- Start Page
- 519
- End Page
- 528
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/151822
- DOI
- 10.29049/rjcc.2017.25.4.519
- ISSN
- 1226-0401
- Abstract
- Mobile shoppers have encountered frequent color mismatch in the products that they have purchased, as they can only rely on their sense of sight. Therefore, fabric color and color difference recognized by smartphone display during mobile shopping were studied using instrument analysis method. It aimed to gather precise information on actual fabric color understanding of the mobile shoppers purchasing textile products. Three smartphones were selected from LG, Samsung, and Apple companies, and four colors were researched (red, yellow, green and blue) to both polyester and wool test fabrics for color analysis though color measuring instruments. The results from the spectrophotometer indicated that the color coordinate location of smartphone fabric color is similarly distributed regardless of the type of fabric. The Samsung smartphone displays a relatively high color chroma (especially on red-colored fabric) regardless of the type of fabric due to a high color reproduction range. In contrast, the LG smartphone, which has high color temperature, displays high color chroma on the blue colored fabric with a significant color mismatch between the actual fabric color and smartphone fabric color. From the results of this study, issues related to mobile shopping can be addressed through an analysis of the products sold, the smartphone’s color representation, and user understanding.
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