“People” Can Be Better Than “You”: The Moderating Role of Regulatory Focus On Self-Referencing Messages in Physical Activity Promotion Campaigns Among College Students
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Seungae | - |
dc.contributor.author | Mackert, Michael | - |
dc.date.accessioned | 2022-07-13T20:00:33Z | - |
dc.date.available | 2022-07-13T20:00:33Z | - |
dc.date.created | 2021-05-14 | - |
dc.date.issued | 2017-07 | - |
dc.identifier.issn | 0735-9683 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/151955 | - |
dc.description.abstract | Self-referencing effects explain why many advertisements try to relate people with the ads; when an individual relates an ad to the self, the person will be more likely to recall the ad. However, this study revealed that the regulatory focus of messages is a boundary condition for self-referencing strategy. Self-referencing did not yield a positive persuasion effect in prevention-focused messages. The underlying message process analyses further revealed people avoid elaborating prevention-focused messages when used with self-referencing, rather than viewing them in a biased manner. The findings provide guidance for health communication practitioners’ use of self-referencing statements. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | Taylor & Francis | - |
dc.title | “People” Can Be Better Than “You”: The Moderating Role of Regulatory Focus On Self-Referencing Messages in Physical Activity Promotion Campaigns Among College Students | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Lee, Seungae | - |
dc.identifier.scopusid | 2-s2.0-85026789379 | - |
dc.identifier.bibliographicCitation | Health Marketing Quarterly, v.34, no.3, pp.157 - 174 | - |
dc.relation.isPartOf | Health Marketing Quarterly | - |
dc.citation.title | Health Marketing Quarterly | - |
dc.citation.volume | 34 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 157 | - |
dc.citation.endPage | 174 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scopus | - |
dc.subject.keywordAuthor | Biased elaboration | - |
dc.subject.keywordAuthor | regulatory focus theory | - |
dc.subject.keywordAuthor | self-defensive process | - |
dc.subject.keywordAuthor | self-referencing | - |
dc.identifier.url | https://www.tandfonline.com/doi/full/10.1080/07359683.2017.1346429 | - |
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