기업 내 온라인 커뮤니케이션 채널의 만족도가 커뮤니케이션 효과에 미치는 영향 요인 분석Analysis of Influential Factors between Communication Effectiveness and Satisfaction in Internal Communication Channels in Enterprises
- Other Titles
- Analysis of Influential Factors between Communication Effectiveness and Satisfaction in Internal Communication Channels in Enterprises
- Authors
- 함수연; 김종우
- Issue Date
- Dec-2018
- Publisher
- 한국IT서비스학회
- Keywords
- Corporate Portal; Internal Communication Channel; Task-Technology Fit Model; Technology Acceptance Model; Organizational Behavior; Communication Effectiveness
- Citation
- 한국IT서비스학회지, v.17, no.4, pp.1 - 19
- Indexed
- KCI
- Journal Title
- 한국IT서비스학회지
- Volume
- 17
- Number
- 4
- Start Page
- 1
- End Page
- 19
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/15223
- DOI
- 10.9716/KITS.2018.17.4.001
- ISSN
- 1975-4256
- Abstract
- Effective internal communication is known to have a positive impact on business performance, but there is a lack of research on the effects of online channels for workplace communication. This study using regression analysis examines how task-technology fit, information richness, self-efficacy, perceived ease of use, and perceived usefulness related to online communication channels affect not only the satisfaction with the tools but also the effectiveness of them. Additionally, we verify how the organizational culture of online and offline communication shows the control effect. As a result, all five variables were positively correlated with internal communication channels satisfaction, and we found that the organizational culture of online and offline communication controls the relationship between online communication channels satisfaction and effectiveness.
- Files in This Item
-
Go to Link
- Appears in
Collections - 서울 경영대학 > 서울 경영학부 > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/15223)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.