반한류적 관점에서 본 K-culture의 테마파크 국,내외 사례조사에 따른 K-컬쳐밸리의 지향방향성에 관한 연구

Abstract

A craze in Korea dramas and K-pop was also planning to tourists from China and Japan. Thus while springing a lot of experience Experience of PR and drama, telling the Korean Hallyu stars To become a popular culture of Korea is not an exaggeration to say that had the world attention. But not only the positive part of the Korean Wave. The contents of China and Japan opposed the anti-Korean wave of enthusiasts even when viewed in light of the Korean wave contents to what is called the current Korean Wave 3.0 is largely, The part that is being criticized enough. The purpose of using it to define the two faces of Korean applying the K-culture by comparing past and present Korean PR Experience and secure, And to study the directional continues investment place. Based on the Korean 3.0 in accordance with the K-culture Since the 2010s in Seoul and 2016 in Ilsan, Gyeonggi metropolitan area Korean wave based on Korean-built K- Cultural Theme Park theme park users through data analysis and review of foreign users of the site Advertisements and Experience of Korean and foreign Valley Inn Universal Case It analyzed the impact of this antipathy anti-Korean wave enemy of the Korean Wave in Japan and China PR and experiential theme park in comparison with the studio theme park by the research that established itself as a sustainable spatial composition of K-Culture Valley.