THE EFFECTS OF PERCEIVED DESTINATION ABILITY AND DESTINATION BRAND LOVE ON TOURISTS' LOYALTY TO POST-DISASTER TOURISM DESTINATIONS: THE CASE OF KOREAN TOURISTS TO JAPAN

Abstract

This study explores the causal relationships between perceived destination ability, three dimensions of brand love (passionate love, emotional attachment, and self-brand integration), switching resistance loyalty, and behavioral loyalty. To test the proposed hypotheses, structural equation modeling was employed based on data from 417 Korean tourists traveling to Japan. The results show significant relationships between the study's constructs. The results provide valuable insights into the extended model and have important managerial implications for Japan's destination management organizers facing post-disaster situations.