브랜드 전문점에 나타난 복합공간적인 구성요소에 관한 연구

Abstract

At the presence of today,in the 21st century, with the development of the living standard that people need more and more material and cultrual demand. In the previous, at specialty store just sell a kind of product. But today a variety of goods and styles for us to choose. The research method is through the iterature research and case investigation. And by the Spatial Elements, more in-depth understanding of the characteristics of the complex commercial space .The object of investigations are: STYLE NANDA( Hongik University Store), TEENIE WEENIE(Myeongdong Store), LINE FRIENDS( Itaewon Store). Through these object of investigations we have came to three conclusions. First, specialty stores in the sale of goods in the kind of expansion of the same time facilitate and in order to satisfy consumers" demands. Second, now specialty stores are Increase the spatial attributes and experience Space"s function and positions have been found. Third, by close to the life of the show, increase the choice of consumers. This is a new development trend and need to do more research in the future.