FIRST-CLASS IN-FLIGHT SERVICES AND ADVERTISING EFFECTIVENESS: ANTECEDENTS OF CUSTOMER-CENTRIC INNOVATIVENESS AND BRAND LOYALTY IN THE UNITED STATES (US) AIRLINE INDUSTRY
DC Field | Value | Language |
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dc.contributor.author | Kim, Seontaik | - |
dc.contributor.author | Kim, Insin | - |
dc.contributor.author | Hyun, Sunghyup Sean | - |
dc.date.accessioned | 2022-07-15T19:27:24Z | - |
dc.date.available | 2022-07-15T19:27:24Z | - |
dc.date.created | 2021-05-11 | - |
dc.date.issued | 2016-01 | - |
dc.identifier.issn | 1054-8408 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/155381 | - |
dc.description.abstract | In this study we consider the first-class passenger market to identify in-flight service-related triggers of customer-centric innovativeness, test the effect of customer-centric innovativeness on brand loyalty, and examine the moderating role of advertising effectiveness. A series of theory-based hypotheses was examined through structural equation modeling using empirical data collected from a sample of 205 first-class airline passengers in the United States (US). The results indicate that various experiential dimensions of in-flight service designs (including food, entertainment, physical environment, and flight attendant performance/physical appearance) in the first-class passenger market had significant effects on perceived firm innovativeness. In addition, advertising effectiveness moderated the effects of in-flight food services and flight attendant physical appearance on perceived firm innovativeness. These results clearly suggest that customer-centric innovativeness is a strong driver of brand loyalty in the first-class passenger market. The study provides a theoretical basis for future research and offers some effective management methods for enhancing first-class passengers' loyalty in the airline industry. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.title | FIRST-CLASS IN-FLIGHT SERVICES AND ADVERTISING EFFECTIVENESS: ANTECEDENTS OF CUSTOMER-CENTRIC INNOVATIVENESS AND BRAND LOYALTY IN THE UNITED STATES (US) AIRLINE INDUSTRY | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Hyun, Sunghyup Sean | - |
dc.identifier.doi | 10.1080/10548408.2015.1038420 | - |
dc.identifier.scopusid | 2-s2.0-84955638419 | - |
dc.identifier.wosid | 000368552500008 | - |
dc.identifier.bibliographicCitation | JOURNAL OF TRAVEL & TOURISM MARKETING, v.33, no.1, pp.118 - 140 | - |
dc.relation.isPartOf | JOURNAL OF TRAVEL & TOURISM MARKETING | - |
dc.citation.title | JOURNAL OF TRAVEL & TOURISM MARKETING | - |
dc.citation.volume | 33 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 118 | - |
dc.citation.endPage | 140 | - |
dc.type.rims | ART | - |
dc.type.docType | Review | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.subject.keywordPlus | OPTIMUM STIMULATION LEVEL | - |
dc.subject.keywordPlus | PHYSICAL ATTRACTIVENESS | - |
dc.subject.keywordPlus | BEHAVIORAL INTENTIONS | - |
dc.subject.keywordPlus | PERCEIVED VALUE | - |
dc.subject.keywordPlus | QUALITY | - |
dc.subject.keywordPlus | HOSPITALITY | - |
dc.subject.keywordPlus | PERFORMANCE | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | INFORMATION | - |
dc.subject.keywordAuthor | Customer-centric innovativeness | - |
dc.subject.keywordAuthor | first-class passenger market | - |
dc.subject.keywordAuthor | in-flight service design | - |
dc.subject.keywordAuthor | advertising effectiveness | - |
dc.subject.keywordAuthor | brand loyalty | - |
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