A Study on the Exploration of Opinion Leaders and Opinion Mediators on Social Media: Focused on the Nuclear Power Related Tweets
- Authors
- Jeong, Ji Seon; Kim, Jong Woo
- Issue Date
- Sep-2015
- Publisher
- World Reseach Library
- Keywords
- opinion leaders; opinion mediators; social media; social network analysis
- Citation
- Proceeding of 12th ISERD International Conference, pp.71 - 75
- Indexed
- OTHER
- Journal Title
- Proceeding of 12th ISERD International Conference
- Start Page
- 71
- End Page
- 75
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/156329
- Abstract
- This study explores the opinion leaders who produce important information and opinions that affects to
other users, and opinion mediators who maximize information diffusion in social media, especially Twitter on the
nuclear power subject. In addition, we examine their networks characteristics and influence, and compare the
differences between writing patterns through analysis of their tweets. For this study, we have utilized nuclear
tweets written in 2009-2013 which includes the “nuclear accident” event in Japan. To identify opinion leaders and
mediators, we use centrality measures of social network analysis. This study reveals the possibility to explore and
predict opinion leaders and to identify and analyze information diffusion path on social media.
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