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Which combo is better? - Movie Genre and Audience Rating Analysis

Authors
Kim, IksukKim, Sue YounLee, Sang Myung
Issue Date
Oct-2014
Publisher
International Academy of Business & Economics (IAB
Keywords
Movie Market; Movie Genre; Movie Rating
Citation
REVIEW OF BUSINESS RESEARCH, v.14, no.3, pp 95 - 100
Pages
6
Indexed
OTHER
Journal Title
REVIEW OF BUSINESS RESEARCH
Volume
14
Number
3
Start Page
95
End Page
100
URI
https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/158801
DOI
10.18374/RBR-14-3.8
ISSN
1546-2609
2378-9670
Abstract
Movies are, and will continue to be, a major entertainment product. As with many products intended to entertain, a key factor in the determination of a movie’s revenue is its genre. Thus, many industry reports generate the statistics of a movie based on genre (i.e. bosofficemojo.com). The focus of this paper will be the determination of how different movie genres are combined and adopted together by movies. Results of the research find that not all movie genres were used consistently, which means that the identification, development, and the establishment of new creative combinations will be important undertakings towards securing the success of future movies.
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