중년층 소비자의 의복추구혜택에 따른 아웃도어웨어의 일상복으로의 활용성open accessThe middle-aged consumer’s using active wear as casual wear based on the clothing benefits
- Other Titles
- The middle-aged consumer’s using active wear as casual wear based on the clothing benefits
- Authors
- 이연정; 박명자
- Issue Date
- Oct-2013
- Publisher
- 복식문화학회
- Keywords
- 아웃도어웨어; 중년층 소비자; 의복추구혜택; active wear; middle-aged consumer; clothing benefits
- Citation
- 복식문화연구, v.21, no.5, pp.765 - 779
- Indexed
- KCI
- Journal Title
- 복식문화연구
- Volume
- 21
- Number
- 5
- Start Page
- 765
- End Page
- 779
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/161724
- DOI
- 10.29049/rjcc.2013.21.5.765
- ISSN
- 1226-0401
- Abstract
- This paper studied why middle-aged group is using active wear as casual wear. First, we can think of ‘comfort’, ‘ideal body shape’, ‘trend’, ‘functionality’, ‘economy’ for the reasons. We categorized the incentives as ‘comfort/ functionality pursuits’, ‘trend/economy pursuits’, and ‘ideal body shape pursuits’. Studies showed that statistically significant number of men pursue comfort and functionality, and statically significant number of women pursue trend and economy. Second, this study shows that the number of consumers who use the active wear in daily lives is greater than that of those who use it only for outdoor activities. The difference was statistically significant in T-shirts and pants. The most frequent usage was in social activities, and the next frequent usage was in cultural activities. The reason is that currently, middle-aged consumers are actively participating in social gatherings than any other activities. Especially, considering that the men wear active wear more than the women do, development of the product as men’s casual wear that is compatible with other apparels will be necessary. We expect this study will be used as the preliminary data for a marketing strategy targeting the middle-ages.
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