호텔기업의 서비스품질, 아이덴티티 매력도, 고객-기업일체성, 가격 공정성 지각의 제관계: 기업의 사회적 책임에 대한 조절효과와 함께The Relationships among Hotel Service Quality, Identity Attractiveness, Consumer-Company Identification and Perceived Price Fairness: The Moderating Role of Perceived Corporate Social Responsibility
- Other Titles
- The Relationships among Hotel Service Quality, Identity Attractiveness, Consumer-Company Identification and Perceived Price Fairness: The Moderating Role of Perceived Corporate Social Responsibility
- Authors
- 김인신; 이은지; 현성협
- Issue Date
- Sep-2013
- Publisher
- (사)한국관광레저학회
- Keywords
- 아이덴티티 매력도; 호텔 서비스 품질; 기업의 사회적 책임; 고객-기업 일체성; 가격 공정성; Identity Attractiveness; Hotel Service Quality; Corporate Social Responsibility; Consumer Company Identification; Price Fairness
- Citation
- 관광레저연구, v.25, no.7, pp.251 - 266
- Indexed
- KCI
- Journal Title
- 관광레저연구
- Volume
- 25
- Number
- 7
- Start Page
- 251
- End Page
- 266
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/161915
- ISSN
- 1229-0424
- Abstract
- The purposes of this study were to (1) ascertain service quality factors in inducing identity attractiveness of the hotel, (2) examine the relationships among identity attractiveness, consumer-company identification and price fairness, and (3)investigate the moderating effects of CSR on perceived price fairness. The conceptual model was tested empirically using data collected from 194 hotel guests. The results revealed that (1) four factors of hotel service quality (human service , environment and facilities, other facilities and physical attractiveness of employee) had positive effect on identity attractiveness, (2) the impacts of identity attractiveness on both consumer-company identification and perceived price fairness were significant, and (3) CSR played the significant moderating role in the relationship between consumer-company identification and perceived price fairness. This research provided some theoretical and practical implications.
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