인터넷 쇼핑 성향에 따른 한국과 중국 소비자의 의류 제품 구매행동Apparel Purchase Behaviors of Korean and Chinese Consumers according to Internet Shopping Orientation
- Other Titles
- Apparel Purchase Behaviors of Korean and Chinese Consumers according to Internet Shopping Orientation
- Authors
- 주예; 이지연; 박재옥
- Issue Date
- Sep-2013
- Publisher
- 한국의상디자인학회
- Keywords
- Internet shopping orientation(인터넷 쇼핑성향); Shopping mall selection criteria(쇼핑몰 선택기준); Apparel selection criteria(의류 제품 선택기준); Information source(정보원)
- Citation
- 한국의상디자인학회지, v.15, no.3, pp.51 - 67
- Indexed
- KCI
- Journal Title
- 한국의상디자인학회지
- Volume
- 15
- Number
- 3
- Start Page
- 51
- End Page
- 67
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/161963
- ISSN
- 1229-7240
- Abstract
- This study aims to examine impacts of the Internet shopping orientation of Korean and Chinese consumers on their selection criteria of shopping malls and apparel products, frequencies and amounts of purchase, and information search in the Internet shopping mall. A survey was carried out with Korean and Chinese female consumers in their 20s and 30s who have the Internet shopping experiences. The results of this study were as follows: First, the Internet shopping orientation of Korean and Chinese respondents clearly showed factorial structures including the pleasure-conscious, fashion-conscious, price-conscious, and convenience- conscious orientation. From a result of the cluster analysis on four factors of the Internet shopping orientation, Korean and Chinese respondents were classified into three groups of the Internet shopping- unconscious, the Internet shopping-loyalty, and pleasure․convenience- conscious. Second, there were significant differences in selection criteria of both the Internet shopping mall and apparel products among three groups of the Internet shopping orientation in Korea and China. Third, significant differences were identified in visiting frequencies, apparel purchase frequencies and amounts, payment methods, and information sources during the Internet shopping among three groups of the Internet shopping orientation in Korea and China.
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