Hynix Semiconductor: Global pioneer

Abstract

This case reviews Korean memory manufacturer Hynix Semiconductor, Inc. within the context of the global semiconductor memory industry between 1999 and 2006. Against many odds, Hynix recovered from near-collapse in the early 2000s to become the global number two memory manufacturer by 2005. Of the reasons behind the company's success, this case examines the internal and external factors which led to the pioneering of overseas partnerships by Hynix in the early 2000s, as well as the mechanisms with which the company used such partnerships to manage crisis.