Independent Restaurant’s Expansion Strategies to a Chain Restaurant Enterprise
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 박근순 | - |
dc.contributor.author | 문경진 | - |
dc.contributor.author | 김인신 | - |
dc.contributor.author | 현성협 | - |
dc.date.accessioned | 2022-07-16T13:44:32Z | - |
dc.date.available | 2022-07-16T13:44:32Z | - |
dc.date.created | 2021-05-13 | - |
dc.date.issued | 2012-09 | - |
dc.identifier.issn | 1738-8244 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/164660 | - |
dc.description.abstract | This study researches the operations of major restaurant chains in the United States in order to identify successful strategies that could be utilized by independent restaurants interested in developing into multi-unit restaurant chains. The successful strategies of chain restaurants were identified through the literature review. The problems of independent restaurants were identified through the interviews with owners and managers of the failed independent restaurants that attempted to expand its operations from an independent restaurant to a multi-unit chain. The successful business strategies of chain restaurants that can be applied to the independent restaurants were explained. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | 한국외식산업학회 | - |
dc.title | Independent Restaurant’s Expansion Strategies to a Chain Restaurant Enterprise | - |
dc.title.alternative | 독립레스토랑을 체인화 시키는 점포확장전략에 대한 연구 | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 현성협 | - |
dc.identifier.doi | 10.22509/kfsa.2012.8.2.009 | - |
dc.identifier.bibliographicCitation | 한국외식산업학회지, v.8, no.2, pp.179 - 195 | - |
dc.relation.isPartOf | 한국외식산업학회지 | - |
dc.citation.title | 한국외식산업학회지 | - |
dc.citation.volume | 8 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 179 | - |
dc.citation.endPage | 195 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.identifier.kciid | ART001701171 | - |
dc.description.journalClass | 2 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.description.journalRegisteredClass | other | - |
dc.subject.keywordAuthor | Independent restaurant | - |
dc.subject.keywordAuthor | Expansion strategies | - |
dc.subject.keywordAuthor | Human resource management | - |
dc.subject.keywordAuthor | Marketing | - |
dc.subject.keywordAuthor | Menu offering | - |
dc.subject.keywordAuthor | 독립레스토랑 | - |
dc.subject.keywordAuthor | 확장전략 | - |
dc.subject.keywordAuthor | 인적자원관리 | - |
dc.subject.keywordAuthor | 마케팅 | - |
dc.subject.keywordAuthor | 메뉴제공 | - |
dc.identifier.url | https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART001701171 | - |
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