Independent Restaurant’s Expansion Strategies to a Chain Restaurant Enterprise

Abstract

This study researches the operations of major restaurant chains in the United States in order to identify successful strategies that could be utilized by independent restaurants interested in developing into multi-unit restaurant chains. The successful strategies of chain restaurants were identified through the literature review. The problems of independent restaurants were identified through the interviews with owners and managers of the failed independent restaurants that attempted to expand its operations from an independent restaurant to a multi-unit chain. The successful business strategies of chain restaurants that can be applied to the independent restaurants were explained.