An Exploratory Study on the Framework to ClassifySocial Commerce Models
- Authors
- 조남재; 이형주; 오승희
- Issue Date
- Mar-2012
- Publisher
- 한국데이터전략학회
- Keywords
- Social Commerce; Social Network Services; Social Interaction; Commercial Activity
- Citation
- Journal of Information Technology Applications & Management, v.19, no.1, pp.25 - 36
- Indexed
- KCI
- Journal Title
- Journal of Information Technology Applications & Management
- Volume
- 19
- Number
- 1
- Start Page
- 25
- End Page
- 36
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/166077
- DOI
- 10.21219/jitam.2012.19.1.025
- ISSN
- 1598-6284
- Abstract
- Social Commerce recently attracted the attention of academic and industry researchers. Social Commerce aims to make a transactional environment which is beneficial to three parties-social commerce service provider, buyer and seller by way of using the platform of SNS. As Social Commerce is a new technology issue, there is no existing conceptual framework, e.g. appropriate classification the business types, that help to understand the nature of Social Commerce. This study suggests one classification framework and tries to verify whether it works.
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