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Enhancing destination image through travel website information
- Issue Date
- Jan-2012
- Publisher
- John Wiley & Sons Ltd.
- Keywords
- destination image; image evolution; organic image; induced image; travel website information; experimental design
- Citation
- International Journal of Tourism Research, v.14, no.1, pp 16 - 27
- Pages
- 12
- Indexed
- SSCI
SCOPUS
- Journal Title
- International Journal of Tourism Research
- Volume
- 14
- Number
- 1
- Start Page
- 16
- End Page
- 27
- ISSN
- 1099-2340
1522-1970
- Abstract
- Effects of a travel website on tourists' destination images were examined. The relationship between information search using websites and destination image was studied. In addition, the validity of experimental design as a method for examining destination image was explored. A static-group comparison design was conducted using two sets of students as experimental and control groups. A travel website search was the stimuli for the experimental group. Results revealed that exposure to a travel website significantly affected the majority of cognitive and overall destination images. Additionally, experimental design was shown to be an effective method in measuring changes in destination image.
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Collections - 서울 사회과학대학 > 서울 관광학부 > 1. Journal Articles
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Related Researcher
- Jeong, Chul
- COLLEGE OF SOCIAL SCIENCES (SCHOOL OF TOURISM)