ICloudMedia: A business model for cloud-based interactive multimedia services

Abstract

The Pay-TV markets are undergoing rapid change. As companies increasingly look for resources efficiencies, cloud computing is seen making waves in the Pay-TV markets. This hugely popular technology will revolutionized how multimedia content is being delivered. Why? We are in dire needs to integrate web, social, mobile and on-demand TV together as interactive content, and deliver them to any television set as a single service. We have seen some companies offering these services and have been rather successful. What they still lack is to provide some form of flexibility in resource(s) provision and content management, especially to subscriber(s). Currently, the resources are allocated based on availabilities and service agreements, while content is managed using on-the-top program guide tightly controlled by the service operator. This paper introduces a new framework, named iCloudMedia. The iCloudMedia describes a cloud-based framework that allows push on-the-fly changes and pulls rich personalized multimedia content simultaneously in an interactive resource(s) market. We strongly believe that innovative content branding and configurable resource management through easy-to-manage and flexible user interface is the next logical step for service operators.