Relationship between consumer's preference and service attributes in mobile telecommunication service
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Shin, Ho Kyun | - |
dc.contributor.author | Kim, Andrey | - |
dc.contributor.author | Lee, Chang Won | - |
dc.date.accessioned | 2022-07-16T21:14:38Z | - |
dc.date.available | 2022-07-16T21:14:38Z | - |
dc.date.created | 2021-05-12 | - |
dc.date.issued | 2011-04 | - |
dc.identifier.issn | 0957-4174 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/168732 | - |
dc.description.abstract | The mobile telecommunication sector is increasing, thus becoming a key area for economic development in global and local markets. One of potential ways to promote competition among service providers is to introduce a mobile number portability (MNP) service. Consumer preferences are estimated using conjoint analysis. Results indicate that subscribers do not consider the MNP service an import attribute, while price and service quality are the most valuable attributes. The results of this study provide important information to implement the first service launch in mobile telecommunication and other similar information and communication technology (ICT) services. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | PERGAMON-ELSEVIER SCIENCE LTD | - |
dc.title | Relationship between consumer's preference and service attributes in mobile telecommunication service | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Lee, Chang Won | - |
dc.identifier.doi | 10.1016/j.eswa.2010.08.140 | - |
dc.identifier.scopusid | 2-s2.0-78650706310 | - |
dc.identifier.wosid | 000286904600067 | - |
dc.identifier.bibliographicCitation | EXPERT SYSTEMS WITH APPLICATIONS, v.38, no.4, pp.3522 - 3527 | - |
dc.relation.isPartOf | EXPERT SYSTEMS WITH APPLICATIONS | - |
dc.citation.title | EXPERT SYSTEMS WITH APPLICATIONS | - |
dc.citation.volume | 38 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 3522 | - |
dc.citation.endPage | 3527 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Computer Science | - |
dc.relation.journalResearchArea | Engineering | - |
dc.relation.journalResearchArea | Operations Research & Management Science | - |
dc.relation.journalWebOfScienceCategory | Computer Science, Artificial Intelligence | - |
dc.relation.journalWebOfScienceCategory | Engineering, Electrical & Electronic | - |
dc.relation.journalWebOfScienceCategory | Operations Research & Management Science | - |
dc.subject.keywordPlus | CONJOINT-MEASUREMENT | - |
dc.subject.keywordPlus | NUMBER PORTABILITY | - |
dc.subject.keywordPlus | COMPETITION | - |
dc.subject.keywordPlus | VALUATION | - |
dc.subject.keywordAuthor | Consumer preferences | - |
dc.subject.keywordAuthor | Service attributes | - |
dc.subject.keywordAuthor | Mobile telecommunication service | - |
dc.identifier.url | https://www.sciencedirect.com/science/article/pii/S0957417410009486?via%3Dihub | - |
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