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Relationship between consumer's preference and service attributes in mobile telecommunication service
- Authors
- Shin, Ho Kyun; Kim, Andrey; Lee, Chang Won
- Issue Date
- Apr-2011
- Publisher
- PERGAMON-ELSEVIER SCIENCE LTD
- Keywords
- Consumer preferences; Service attributes; Mobile telecommunication service
- Citation
- EXPERT SYSTEMS WITH APPLICATIONS, v.38, no.4, pp.3522 - 3527
- Indexed
- SCIE
SCOPUS
- Journal Title
- EXPERT SYSTEMS WITH APPLICATIONS
- Volume
- 38
- Number
- 4
- Start Page
- 3522
- End Page
- 3527
- ISSN
- 0957-4174
- Abstract
- The mobile telecommunication sector is increasing, thus becoming a key area for economic development in global and local markets. One of potential ways to promote competition among service providers is to introduce a mobile number portability (MNP) service. Consumer preferences are estimated using conjoint analysis. Results indicate that subscribers do not consider the MNP service an import attribute, while price and service quality are the most valuable attributes. The results of this study provide important information to implement the first service launch in mobile telecommunication and other similar information and communication technology (ICT) services.
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Related Researcher
- Lee, Chang Won
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)