A forecast simulation analysis of the next-generation DVD market based on consumer preference data
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Jongsu | - |
dc.contributor.author | Choi, Jae Young | - |
dc.contributor.author | Cho, Youngsang | - |
dc.date.accessioned | 2022-07-16T21:21:18Z | - |
dc.date.available | 2022-07-16T21:21:18Z | - |
dc.date.created | 2021-05-13 | - |
dc.date.issued | 2011-03 | - |
dc.identifier.issn | 1470-6423 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/168803 | - |
dc.description.abstract | Just as standards wars over formats had characterized VCRs upon introduction to the market, the next-generation DVD standards war between Blu-Ray and HD-DVD lasted 6 years before Blu-Ray won the contest. Beginning with stated preference data drawn from a structured conjoint survey conducted before Blu-Ray became the de facto standard of the next-generation DVD format, we estimate consumer preferences on digital video players. A Bayesian mixed-logit model is used and market share simulations are conducted under various scenarios based on the estimated parameters from Bayesian mixed-logit model to surmise the future South Korean digital video-player market. Results indicate that consumers feel that network size and title availability are more important than hardware-related facets of the product, such as definition and storage capacity. The level of title availability and price of the Blu-Ray player for Blu-Ray's dominance over DVD will dramatically vary by the penetration rate of DVD players. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | WILEY-BLACKWELL PUBLISHING | - |
dc.title | A forecast simulation analysis of the next-generation DVD market based on consumer preference data | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Choi, Jae Young | - |
dc.identifier.doi | 10.1111/j.1470-6431.2010.00958.x | - |
dc.identifier.scopusid | 2-s2.0-84867679968 | - |
dc.identifier.wosid | 000292426800009 | - |
dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF CONSUMER STUDIES, v.35, no.4, pp.448 - 457 | - |
dc.relation.isPartOf | INTERNATIONAL JOURNAL OF CONSUMER STUDIES | - |
dc.citation.title | INTERNATIONAL JOURNAL OF CONSUMER STUDIES | - |
dc.citation.volume | 35 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 448 | - |
dc.citation.endPage | 457 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.subject.keywordPlus | ADOPTION | - |
dc.subject.keywordPlus | MODEL | - |
dc.subject.keywordAuthor | Bayesian mixed logit | - |
dc.subject.keywordAuthor | Conjoint analysis | - |
dc.subject.keywordAuthor | De facto standard | - |
dc.subject.keywordAuthor | Market share simulation | - |
dc.subject.keywordAuthor | Next-generation DVD | - |
dc.identifier.url | https://onlinelibrary.wiley.com/doi/10.1111/j.1470-6431.2010.00958.x | - |
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