욜로(YOLO)족의 체험관광이 관광만족과 행동의도에 미치는 영향: 실존적 진정성 조절효과를 중심으로

Abstract

The purpose of this study is to conduct an empirical analysis regarding the effect of experiential tourism on tourism satisfaction and behavioral intention, and the effect of controlling existential authenticity. In order to collect the data of this study, a survey was conducted on those who have traveled domestically and abroad for the past year, and thought of themselves to be YOLO even amongst COVID-19 social distancing measures. As a result of this study, experiential tourism was found to have a significant effect on tourism satisfaction. However, that deviant factors did not have a significant effect. In addition, as a result of verifying the effect of experiential tourism on behavioral intention and the effect of tourism satisfaction on behavioral intention, significant results were found. Finally, according to the results of the analysis of the authenticity control effect, it was found that all experiential tourism had a statistically significant effect on tourism satisfaction.