동기를 이용한 생태관광지 방문객 유형 분류: 갈라파고스 제도 사례를 중심으로Typology of Visitors using Tourism Motivations:a Case Study of Galápagos Archipelago
- Other Titles
- Typology of Visitors using Tourism Motivations:a Case Study of Galápagos Archipelago
- Authors
- 최영희; 이훈
- Issue Date
- Jun-2009
- Publisher
- 한국관광학회
- Keywords
- 생티관광생태관광객관광객 동기갈라파고스유형화세분화; EcotourismEcotouristsTourist motivationGalápagosTypologySegmentation; EcotourismEcotouristsTourist motivationGalápagosTypologySegmentation
- Citation
- 관광학연구, v.33, no.3, pp.347 - 368
- Indexed
- KCI
- Journal Title
- 관광학연구
- Volume
- 33
- Number
- 3
- Start Page
- 347
- End Page
- 368
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/171682
- ISSN
- 1226-0533
- Abstract
- Researchers have been interested in ecotourists' characteristics and their impacts. However, there are not many study results to identify visitors themselves on ecotourism destination or to make typology of ecotourists. The purpose of this study was to develop a motivational profile of a distinct segment of tourists who visited archipelago Galápagos. The study used a factor analysis and confirmed five dimensions of tourism motivation; ‘observations of nature setting’, ‘learning and experience’, ‘relaxing’, ‘being in nature setting’, and ‘adventure’. From the scales, three clusters were identified; ‘nature tourists’, ‘learning tourists’, and ‘ecotourists’. This study found some differences among these tour types in the ecotourism destination. Theoretical and practical implications of the study are also discussed.
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