Purchase Motives, Use of Information Sources, and Decision Making Styles of Online Clothing Shoppers온라인 의류 소비자들의 쇼핑동기, 정보원 사용과 의사결정 유형
- Other Titles
- 온라인 의류 소비자들의 쇼핑동기, 정보원 사용과 의사결정 유형
- Authors
- 이정은; 이규혜
- Issue Date
- Jun-2009
- Publisher
- 한국의류학회
- Keywords
- Online shopping; Internet shopping motive; Information source; Decision making style; 인터넷쇼핑; 쇼핑동기; 정보원의 사용; 의사결정 유형
- Citation
- 한국의류학회지, v.33, no.6, pp.880 - 892
- Indexed
- KCI
- Journal Title
- 한국의류학회지
- Volume
- 33
- Number
- 6
- Start Page
- 880
- End Page
- 892
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/171708
- DOI
- 10.5850/JKSCT.2009.33.6.880
- ISSN
- 1225-1151
- Abstract
- An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online
stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.
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