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제품 리콜과 서비스 실패 발표가 기업의 재무적 가치에 미치는 영향The Impact of Product and Online Service Failure Announcements on Firm’s Market Value: The Case of Korean Firms
- Other Titles
- The Impact of Product and Online Service Failure Announcements on Firm’s Market Value: The Case of Korean Firms
- Issue Date
- Jul-2008
- Publisher
- 엘지씨엔에스
- Keywords
- 제품 리콜; 서비스 실패; 리콜 공시; 기업 가치; Service Failure; Product Recall; Service Recovery; Firm’s Value
- Citation
- Entrue Journal of Information Technology, v.7, no.2, pp.23 - 32
- Indexed
- KCI
- Journal Title
- Entrue Journal of Information Technology
- Volume
- 7
- Number
- 2
- Start Page
- 23
- End Page
- 32
- ISSN
- 1598-6330
- Abstract
- In this paper, we investigate effects of product/service(especially online service) failures on market values of companies that announce products failures or service failures. To measure the effects of product and online service failures on stock prices of the responsible companies, we examine the stock price changes before and after product recall and online service failure announcements. We collect product recall and online service failure announcements from Korean five major daily newspapers. We conclude that, while both product failure and online service failure announcements give negative impacts on stock prices, the negative impacts from product failure announcements are not significant.
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Collections - 서울 경영대학 > 서울 경영학부 > 1. Journal Articles
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Related Researcher
- Baek, Seung Ik
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)