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니트 소재의 선호도 세분화에 따른 주관적 태와 감성 비교Subjective Hand and Sensibility of Knit Fabrics According to Preference Segmentation

Other Titles
Subjective Hand and Sensibility of Knit Fabrics According to Preference Segmentation
Authors
노의경김성훈
Issue Date
Oct-2010
Publisher
한국의류학회
Keywords
Knit fabric; Subjective hand; Sensibility; Preference segmentation; Conjoint analysis; 니트 소재; 주관적 태; 감성; 선호도 세분화; 컨조인트 분석
Citation
한국의류학회지, v.34, no.10, pp.1611 - 1620
Indexed
KCI
Journal Title
한국의류학회지
Volume
34
Number
10
Start Page
1611
End Page
1620
URI
https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/172658
DOI
10.5850/JKSCT.2010.34.10.1611
ISSN
1225-1151
Abstract
This research compares the difference of each preference segments' subjective hands and sensibilities in order to analyze the correlations among preference, subjective hands, and sensibilities. Preference segments were classified into wool, acrylic, and long stitch length-preferred clusters in previous research. To evaluate the subjective hands and sensibilities of knit fabrics, the 20's and 30's women rated twelve knit fabrics by touching, using a questionnaire with a seven-point semantic differential scale. These twelve knit fabrics were differentiated by controlling the mixture ratio and stitch length using a computer-controlled automatic flat knit machine. The difference of each preference segments' subjective hands and sensibilities was determined using the conjoint analysis. The clusters perceived the subjective hands and sensibilities differently according to preferred constituent characteristics. There was no correlation between surface unevenness and preference in wool-preferred cluster, while there were negative correlations in other clusters. The acrylic-preferred cluster had a preference in coolness compared to other clusters; in addition, the long stitch-preferred cluster preferred flexibility/bulkiness and extensibility than the others. All clusters preferred modern and natural sensibilities that were caused by different constituent characteristics of knit fabrics.
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