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위탁생산업체의 특성, 위탁생산업체-도매업체 관계 형성 및 도매업체 만족도에 관한 연구Contractor Characteristics, Relationships with Wholesalers, and Wholesalers’ Satisfaction
- Other Titles
- Contractor Characteristics, Relationships with Wholesalers, and Wholesalers’ Satisfaction
- Issue Date
- Jun-2010
- Publisher
- 복식문화학회
- Keywords
- contractor characteristic(위탁생산업체 특성); contractor-wholesaler relationship(위탁생산업체-도매업체 관계); satisfaction(만족도)
- Citation
- 복식문화연구, v.18, no.3, pp 588 - 598
- Pages
- 11
- Indexed
- KCI
- Journal Title
- 복식문화연구
- Volume
- 18
- Number
- 3
- Start Page
- 588
- End Page
- 598
- ISSN
- 1226-0401
2383-6334
- Abstract
- Purposes of this research were to examine characteristics of contractors and the relationship between contractors and wholesalers of apparel products. Influence of such variables on wholesalers’ satisfaction was also assessed. Location, reputation and service were factors of contractor characteristics. Dependence, cooperation and power were three factors that were considered for contractor-wholesaler relationship variable. Survey data from 109 wholesalers located in Dongdaemun Fashion Town in Korea was used for analysis. Empirical results confirmed the importance of service factor of contractor characteristics. Service and location of the contractor had positive influence on cooperation. Location had negative influence on power. Reputation had positive direct influence on wholesaler satisfaction. Cooperation between contractors and wholesalers had significant influence on wholesaler satisfaction
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Collections - 서울 생활과학대학 > 서울 의류학과 > 1. Journal Articles
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Related Researcher
- Lee, Kyu Hye
- COLLEGE OF HUMAN ECOLOGY (DEPARTMENT OF CLOTHING & TEXTILES)