The Effect of Clothing Interest and Fashion Innovativeness on Olfaction of Apparel ProductThe Effect of Clothing Interest and Fashion Innovativeness on Olfaction of Apparel Product
- Other Titles
- The Effect of Clothing Interest and Fashion Innovativeness on Olfaction of Apparel Product
- Authors
- 여은아; 이규혜
- Issue Date
- Jun-2010
- Publisher
- 한국의류학회
- Keywords
- Clothing interest; Fashion innovativeness; Scent quality; Olfaction of product; Product liking
- Citation
- 한국의류학회지, v.34, no.6, pp.1033 - 1041
- Indexed
- KCI
- Journal Title
- 한국의류학회지
- Volume
- 34
- Number
- 6
- Start Page
- 1033
- End Page
- 1041
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/174614
- DOI
- 10.5850/JKSCT.2010.34.6.1033
- ISSN
- 1225-1151
- Abstract
- This study investigates the combined effect of clothing interest and fashion innovativeness on dimensions of scent quality (pleasantness, intensity, familiarity, and congruency) to understand which dimensions of scent quality have significant positive effects on the appeal of scented apparel products. The survey data were statistically analyzed. A structural equation modeling using LISREL was conducted to test the model. Results indicate that clothing interest has a significant impact on scent quality attitude. Positive evaluations of the product were most strongly influenced by the pleasantness quality of the scent. Intensity and familiarity were factors that affected the approach of consumer responses toward scented products. Congruency was not a significant scent quality in generating positive responses for apparel products among consumers.
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