도시마케팅 관점에서 본 해외 관광레저도시 사례 연구

Abstract

In order to develop the enterprise city for tour-leisure (Tour-Leisure City), three types of enterprise cities such as waterfront Chungnam TaeAn tour-leisure city, mountain region Jeonbuk Muju tour-leisure city, seaside region Jeonnam Haenam-YeongAm tour-leisure city - are already in the process of being developed or arranged to be developed. For the successful implementation of those projects, this study selected three overseas cities such as 1) Mines Resort City, Malaysia, 2) Sea Gaia Resort, Japan, La Grande Motte, France, 3) Genting High Land, Malaysia as proper benchmarking cities for case study and tried to analyse these cities in depth. In the point of city marketing view, this paper aims to analyse successful and unsuccessful cases so as to draw implications and adopt those implications into development plan and marketing plan of the three enterprise city for tour-leisure in Korea. Following shows implications drawn from this paper. First, due to its large size of tour-leisure city, those three cities must be developed and proceeded step by step through precise demand prediction. Second, local communities' supports are absolutely needed and in the aspect of accepting communities' opinion, local communities must be included in the process of development. Third, for the competitiveness of tour-leisure city, it needs to have a clear distinction and takes advantage of its own characteristics. Fourth, because tour-leisure city mainly focuses on large-scale development, various facilities must have organic network so that it could be developed as a self-sufficient city.