니트의류제품 구매행동과 평가기준Purchasing Behavior and Product Evaluation Criteria of Knitted Apparel Consumers
- Other Titles
- Purchasing Behavior and Product Evaluation Criteria of Knitted Apparel Consumers
- Authors
- 박나리; 김명옥; 문영옥; 서문숙; 서민정; 이규혜
- Issue Date
- Jul-2007
- Publisher
- 한국의류학회
- Keywords
- 니트의류제품; 구매행동; 평가기준; 소비자 특성; Knitted apparel; Purchasing behavior; Evaluation criteria; Consumer characteristics
- Citation
- 한국의류학회지, v.31, no.7, pp.1064 - 1074
- Indexed
- KCI
- Journal Title
- 한국의류학회지
- Volume
- 31
- Number
- 7
- Start Page
- 1064
- End Page
- 1074
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/179820
- ISSN
- 1225-1151
- Abstract
- The purpose of this study was to determine the purchasing behavior of knitted apparel consumers. Differences in knit product evaluation criteria according to consumer characteristics, such as gender, age, and interest in knit products also were reported. Male and female consumers participated in the study. Quota sampling was used and data from 463 questionnaires were analyzed. Descriptive statistics, 2 analysis, factor analysis, Cronbach? alpha coefficient, t-test, one-way ANOVA, and post-hoc test were conducted. Results indicated that 65.4 percent of respondents did not discern between knits and woven products. Cardigan was the most preferred knitted product category. Most of the respondents purchased knitted apparel themselves, got product information at stores, spent less than 100,000 won for a single knitted product and went to department stores to buy knitted apparel products. Some 62.5 percent of respondents reported wearing the product less than four year. Consumers who are more interest in knitted apparel also considered such criteria as external attributes, quality, and aesthetics to be important. Respondents who discerned between knits and woven considered quality most important. Female respondents considered quality and aesthetic criteria more important; respondents in their twenties considered aesthetic criteria most important; and respondents in their thirties through fifties considered external criteria most important. Results of this study provide a basis for understanding knitted apparel consumers_ purchasing behavior.
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