다중원산지와 가격정보가 청바지 상표태도와 제품평가에 미치는 영향Effects of Multiple Country-of-Origin Cues and Price Information on Attitude toward the Brardand Evaluation of Jean Products
- Other Titles
- Effects of Multiple Country-of-Origin Cues and Price Information on Attitude toward the Brardand Evaluation of Jean Products
- Authors
- 김연희; 김미진; 이영미; 이규혜
- Issue Date
- Apr-2007
- Publisher
- 한국의류학회
- Keywords
- Multiple country of origin; Brand attitude; Product evaluation; 다중원산지; 상표태도; 제품평가; Multiple country of origin; Brand attitude; Product evaluation; 다중원산지; 상표태도; 제품평가
- Citation
- 한국의류학회지, v.31, no.4, pp.495 - 506
- Indexed
- KCI
- Journal Title
- 한국의류학회지
- Volume
- 31
- Number
- 4
- Start Page
- 495
- End Page
- 506
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/180226
- ISSN
- 1225-1151
- Abstract
- As imported fashion products are increasing in the marketplace, country of origin information becomes a powerful product cue that can be used to gain competitive advantages of fashion brands. This study assessed the impact of multiple country of origin information(origin of brand and origin of production) on attitude toward the brand and product evaluation. Especially, the influence product price level was also examined. Jean was used as product stimuli and students were respondents for the empirical study. Results of this study affirmed the importance of country of brand origin and price information in brand attitude formation and product evaluation. Country of brand origin information and interaction effects of brand origin-price were significant for brand attitude formation. Country of brand origin and price information had significant influence on evaluation of Jean products.
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