대행 인터넷 쇼핑몰 이용자의 패션제품 구매동기에 관한 연구: 일반 인터넷 쇼핑몰 이용자와의 비교를 중심으로Purchase Motives of Fashion Products in Surrogate Internet Shopping Malls
- Other Titles
- Purchase Motives of Fashion Products in Surrogate Internet Shopping Malls
- Authors
- 배정훈; 박재옥; 이규혜; 김연희
- Issue Date
- Mar-2007
- Publisher
- 한국의류학회
- Keywords
- Surrogate internet shopping mall; Purchase motives; 대행 인터넷 쇼핑몰; 구매동기; Surrogate internet shopping mall; Purchase motives; 대행 인터넷 쇼핑몰; 구매동기
- Citation
- 한국의류학회지, v.31, no.3, pp.486 - 494
- Indexed
- KCI
- Journal Title
- 한국의류학회지
- Volume
- 31
- Number
- 3
- Start Page
- 486
- End Page
- 494
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/180332
- ISSN
- 1225-1151
- Abstract
- Consumers' great demand for foreign apparel products created a new rapidly growing type of distribution channel that substitute traditional roles of importers. Most of the merchandise selling at this new type of e-mall are apparel and accessories. But, little study focuses on this new e-shopping mall. This study was designed to examine SISM(surrogate internet shopping mall) shopping behavior of apparel by analyzing purchase motives and consumer satisfaction and compare these variables with GISM(general internet shopping mall) shopping behavior. 166 SISM consumers and 166 GISM consumers responded for the study. Descriptive statistics, t-tests, and regression were used for statistical analysis. Results indicated that there were significant mean differences of purchase motive and consumer satisfaction between SISM and GISM consumers. Regression analysis showed that purchase motives had significant influence on consumer satisfaction for SISM and GISM consumers.
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