Improvement on Management of Tags Using an Event Queue

Abstract

The tag is a snippet of webpage scripts tracking interactions of users on the website consisting of webpages. In these days, most companies and organizations even individuals use the tags to understand the effects of their websites and the intends of web users. Because sequential loading of tags on a website worsens the performance of the website, most tag management systems use asynchronous tag loading schemes on the websites. In this paper, we propose an asynchronous tag loading scheme using the event queue. Evaluation with the Google Analytics shows that the proposed tag loading scheme can reduce the average webpage loading time by 61.47% and reduce the average tag omission count by 5.1% against the synchronous tag loading scheme.