스페이스 브랜딩을 통한 서울시 미래유산 특성에 관한 사례연구

Abstract

Cultural heritage is rapidly being damaged by changes in modern society. Accordingly, the Seoul Metropolitan Government established a comprehensive plan to preserve the future heritage of Seoul in 2013 to establish cultural identity. Meanwhile, space branding for city branding appeared as an important strategy to represent the image and identity of the region. Future heritage is an important cultural heritage that reveals the identity of the city, and a differentiated approach is needed. Therefore, the purpose of this study was to present an appropriate branding direction through space branding, focusing on cultural spaces among future heritage sites. As a research method, a theoretical exploration of future heritage and space branding was conducted first. Afterwards, analysis items were derived by synthesizing the characteristics of space branding and the role of future heritage. The subjects of the case were eight cultural spaces in Jongno-gu and Jung-gu, Seoul, and then conducted an on-site survey.The results of case analysis are as follows. First, in terms of history, it is necessary to arrange visual elements and symbols such as media boards and guide walls that provide historical information. Second, in the future-oriented aspect, it is necessary to plan a space worthy of being passed on to future generations through differentiated design elements and differentiated programs using finishing materials that enhance sustainability. In the social aspect, a space for voluntary participation should be planned through elements that can form a community space and stimulate emotions. This study presented the branding direction of future heritage, and based on this direction, we expect to further establish the identity of future heritage.