반려동물 동반 여행객의 의사결정과정 고찰에 관한 연구: 목표지향적 행동 모형과 여가제약협상 모형을 중심으로

Abstract

This study attempted to confirm the constraints of companion animal travelers and to verify the effect of each constraint on negotiation and behavioral intention. For hypothesis verification, data was collected by conducting a survey on Koreans who experienced domestic and foreign travel at least once with their pets, and a sample of 285 people was used. As a result of the study, first, it was found that the attitude, subjective norms, and perceived behavioral control of companion animal travelers had a significant effect on behavioral intention. Second, in the relationship between the influence of leisure constraints on negotiations, intrinsic constraints, interpersonal constraints, and structural constraints had a significant effect on negotiations. However, pet restrictions did not have a significant impact on the negotiations. Third, significant results were found in the relationship between the influence of negotiations on behavioral intention. These results supported the results of previous studies