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Exploring Guilt and Shame Appeals in Health Marketing: The Impact of Self Construal

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dc.contributor.author이승애-
dc.date.accessioned2023-04-03T15:13:30Z-
dc.date.available2023-04-03T15:13:30Z-
dc.date.issued2020-02-24-
dc.identifier.urihttps://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/182925-
dc.titleExploring Guilt and Shame Appeals in Health Marketing: The Impact of Self Construal-
dc.typeConference-
dc.citation.conferenceName2019 AMA Winter Academic Conference-
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