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Why Is a Luxury Face Mask Selling? The Role of Self-gifting During the COVID-19 Pandemic
- Authors
- 이승애
- Issue Date
- 19-Feb-2022
- Conference Name
- 2022 Winter Marketing Educators’ Conference of American Marketing Association
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Related Researcher
- Lee, Seun gae
- COLLEGE OF PERFORMING ARTS AND SPORT (서울 스포츠매니지먼트전공)