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The Effect of Customers’ Psychological Traits and Technology Adoption on AI Assistant Services of Luxury Brand: The Moderating Role of Cognitive and Affective Brand Trust
- Authors
- 박정근
- Issue Date
- 5-Apr-2023
- Place
- Hotel Novotel Monaco
- Conference Name
- Monaco Symposium on Luxury 2023
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Park, Jung Kun
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)