More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing
DC Field | Value | Language |
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dc.contributor.author | Baek, Eunsoo | - |
dc.contributor.author | Huang, Zhihong | - |
dc.contributor.author | Lee, Seung Hwan (Mark) | - |
dc.date.accessioned | 2023-08-16T07:55:30Z | - |
dc.date.available | 2023-08-16T07:55:30Z | - |
dc.date.created | 2023-07-21 | - |
dc.date.issued | 2021-05 | - |
dc.identifier.issn | 09696989 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/189195 | - |
dc.description.abstract | While previous studies have examined the presence (vs. absence) of contextual cues or the product-context fit, the effect of multiple cues (poly-cue) remained underexplored. In response, this study investigated the effects of poly-(vs. mono-) cues on the valuation of a product and the underlying mechanism behind these effects. Findings suggest that a poly-cue increases the product valuation via increased consumption vision (Study 1?3), which was pronounced for global processors (Study 2) and attenuated for a product with low contextual versatility (Study 3). This study provides actionable insights for online retailers as well as enrich the relevant literature. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ELSEVIER SCI LTD | - |
dc.title | More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Baek, Eunsoo | - |
dc.identifier.doi | 10.1016/j.jretconser.2021.102504 | - |
dc.identifier.scopusid | 2-s2.0-85101475645 | - |
dc.identifier.wosid | 000630999100003 | - |
dc.identifier.bibliographicCitation | JOURNAL OF RETAILING AND CONSUMER SERVICES, v.60 | - |
dc.relation.isPartOf | JOURNAL OF RETAILING AND CONSUMER SERVICES | - |
dc.citation.title | JOURNAL OF RETAILING AND CONSUMER SERVICES | - |
dc.citation.volume | 60 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.subject.keywordPlus | MENTAL-IMAGERY | - |
dc.subject.keywordPlus | INDIVIDUAL-DIFFERENCES | - |
dc.subject.keywordPlus | VERBAL INFORMATION | - |
dc.subject.keywordPlus | CONSUMPTION VISION | - |
dc.subject.keywordPlus | PRODUCT | - |
dc.subject.keywordPlus | PERCEPTIONS | - |
dc.subject.keywordPlus | CONSUMERS | - |
dc.subject.keywordPlus | CUSTOMER | - |
dc.subject.keywordPlus | FLUENCY | - |
dc.subject.keywordPlus | IMAGINE | - |
dc.subject.keywordAuthor | Contextual cue | - |
dc.subject.keywordAuthor | Product display | - |
dc.subject.keywordAuthor | Consumption vision | - |
dc.subject.keywordAuthor | Online retailing | - |
dc.subject.keywordAuthor | Processing styles | - |
dc.subject.keywordAuthor | Consumption context | - |
dc.identifier.url | https://www.sciencedirect.com/science/article/pii/S0969698921000709?via%3Dihub | - |
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