Cross-border online shopping experiences of Chinese shoppers
DC Field | Value | Language |
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dc.contributor.author | Baek, Eunsoo | - |
dc.contributor.author | Lee, Ha Kyung | - |
dc.contributor.author | Choo, Ho Jung | - |
dc.date.accessioned | 2023-09-04T07:29:50Z | - |
dc.date.available | 2023-09-04T07:29:50Z | - |
dc.date.created | 2023-07-21 | - |
dc.date.issued | 2019-10 | - |
dc.identifier.issn | 1355-5855 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/189806 | - |
dc.description.abstract | Purpose The purpose of this paper is to investigate how geographic cues embedded in a website affect Chinese consumers' cross-border shopping experiences. The study simultaneously explores the effect of telepresence on shoppers' perceptions of product authenticity and their trust in retailers, key drivers of behavioral intentions. Design/methodology/approach Two experimental conditions were utilized. Geographic cues depicted a famous shopping district in the retailer's country (South Korea) or the shopper's country (China). Study participants were female Chinese consumers in their 20s and 30s who had purchased Korean fashion products in the past (n=236). Structural equation modeling was conducted using AMOS 21.0. Findings Results indicate that participants in the "retailer's country" experimental condition experienced higher telepresence and greater perceptions of product authenticity. Furthermore, telepresence increased participants' trust in the retailer and perceived product authenticity, which led to positive behavioral intentions. Originality/value This study contributes to the literature on cross-border online shopping. It suggests that the strategic use of geographic cues on a website can provide an experiential benefit, telepresence, to cross-border shoppers. The study's findings provide a novel insight into possible unique success factors in cross-border e-commerce. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | EMERALD GROUP PUBLISHING LTD | - |
dc.title | Cross-border online shopping experiences of Chinese shoppers | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Baek, Eunsoo | - |
dc.identifier.doi | 10.1108/APJML-03-2018-0117 | - |
dc.identifier.scopusid | 2-s2.0-85074008472 | - |
dc.identifier.wosid | 000506897400001 | - |
dc.identifier.bibliographicCitation | ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.32, no.2, pp.366 - 385 | - |
dc.relation.isPartOf | ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS | - |
dc.citation.title | ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS | - |
dc.citation.volume | 32 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 366 | - |
dc.citation.endPage | 385 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.subject.keywordPlus | E-COMMERCE | - |
dc.subject.keywordPlus | CONSUMER PERCEPTIONS | - |
dc.subject.keywordPlus | BEHAVIORAL INTENTIONS | - |
dc.subject.keywordPlus | PRODUCT PRESENTATION | - |
dc.subject.keywordPlus | PURCHASE INTENTION | - |
dc.subject.keywordPlus | MEDIATING ROLE | - |
dc.subject.keywordPlus | TRUST | - |
dc.subject.keywordPlus | AUTHENTICITY | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | RESPONSES | - |
dc.subject.keywordAuthor | Cross-border e-commerce | - |
dc.subject.keywordAuthor | Online shopping | - |
dc.subject.keywordAuthor | Telepresence | - |
dc.subject.keywordAuthor | Product authenticity | - |
dc.subject.keywordAuthor | Trust | - |
dc.subject.keywordAuthor | Chinese consumer | - |
dc.identifier.url | https://www.emerald.com/insight/content/doi/10.1108/APJML-03-2018-0117/full/html | - |
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