특화도서관의 스페이스 브랜딩 사례 연구

Abstract

As the number of public libraries has recently increased and the library environment has changed, the Ministry of Culture, Sports and Tourism has promoted a project to foster specialized libraries. However, specialized libraries are still being operated passively. Therefore, a space branding strategy that induces curiosity and interest in space is needed. The purpose of this study is to analyze specialized libraries through space branding to inform people of the identity of space and to present differentiated development directions. As a research method, the theoretical background is first explored. After that, a framework for specialized library analysis applying space branding components is derived. Finally, four specialized libraries in Seoul are surveyed on-site to present improvement measures and development directions. The analysis results are as follows. First, in terms of visuals, it is necessary to provide differentiated information with visual elements such as prints and screens inside the space. Second, in terms of cognition, it is necessary to use colors and finishing materials according to specialized topics on the exterior and interior. Third, in terms of relationships, it is necessary to induce the activation of space by providing a space for people to participate. Fourth, an experience space should be formed through design elements that stimulate emotions in terms of experience. This study presented the direction of development of specialized libraries through space branding, and based on this, it is expected that the space will be activated.