무인편의점 이용객의 실험태도와 개인정보보호가 만족도 및 충성도에 미치는 영향에 관한 연구Effects of Experimental Attitude and Perceived Privacy Protection on the Satisfaction and Loyalty: A Case of Unmanned Convenience Store
- Other Titles
- Effects of Experimental Attitude and Perceived Privacy Protection on the Satisfaction and Loyalty: A Case of Unmanned Convenience Store
- Authors
- 왕세; 노태우; 노진호
- Issue Date
- Aug-2021
- Publisher
- 한국무역학회
- Keywords
- Unmanned convenience store; Experimental attitude; Perceived privacy protection
- Citation
- 무역학회지, v.46, no.4, pp.17 - 37
- Indexed
- KCI
- Journal Title
- 무역학회지
- Volume
- 46
- Number
- 4
- Start Page
- 17
- End Page
- 37
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/190656
- DOI
- 10.22659/KTRA.2021.46.4.17
- ISSN
- 1226-2765
- Abstract
- This study aims to examine the effects of experimental attitudes and perceived personal information protection on satisfaction and loyalty for Chinese consumers who use unmanned convenience stores. The important results of this study are as follows. First, consumers' perception of the experimental servicescape of unmanned convenience stores in China has an effect on the consumer's experimental attitude. Consumers' perception of experimental diversity in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Second, consumers' perception of the information quality of unmanned convenience stores in China has an impact on the consumer's personal information protection. Consumers' perception of the service quality of unmanned convenience stores in China has an impact on consumer's personal information protection. Third, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Fourth, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on consumer satisfaction with experiments. Consumers' perception of the experiment attitude of unmanned convenience stores in China has an effect on the consumer's satisfaction with the experiment.
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