Everybody loves beauty? The moderated effect of body attractiveness among young Koreansopen access
- Authors
- Baek, Eunsoo; Choo, Ho Jung
- Issue Date
- Jul-2018
- Publisher
- Springer Singapore
- Keywords
- Appearance-contingent self-worth; Beauty-is-good stereotype; Body attractiveness; Gender; Slimness; Tallness
- Citation
- Fashion and Textiles, v.5, no.1, pp.1 - 16
- Indexed
- SCIE
SCOPUS
KCI
- Journal Title
- Fashion and Textiles
- Volume
- 5
- Number
- 1
- Start Page
- 1
- End Page
- 16
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/191495
- DOI
- 10.1186/s40691-018-0130-8
- ISSN
- 2198-0802
- Abstract
- Physical attractiveness affects people's lives in numerous ways. This study examined the effect of a woman's body attractiveness on favorability perception based on the 'beauty-is-good' stereotype in the context of South Korea. Body attractiveness was operationalized using tallness in Study 1 and slimness in Study 2. The two studies tested the effect of a woman's body attractiveness with the consideration of participants' gender and the dependence of participants' self-worth on their appearance. A general linear model with a 2 (target woman's bodily attractiveness: high vs. low) x 2 (participants' gender: female vs. male) design and participants' appearance-contingent self-worth as a continuous predictor was performed. Results of these studies indicated that participants' gender and appearance-contingent self-worth moderated the positive effect of body attractiveness on favorability perception; specifically, this effect was supported by men with high appearance-contingent self-worth and women with low appearance-contingent self-worth. Interestingly, women with high appearance-contingent self-worth showed opposite effect of body attractiveness on favorability perception in Study 2. These findings extend the effect of the beauty-is-good stereotype to bodily aspects and address the interaction between participants' gender and appearance-contingent self-worth. Discussions on tallness and slimness are provided.
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