Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions
DC Field | Value | Language |
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dc.contributor.author | Baek, Eunsoo | - |
dc.contributor.author | Choo, Ho Jung | - |
dc.contributor.author | Lee, Seung Hwan (Mark) | - |
dc.date.accessioned | 2023-09-26T10:15:51Z | - |
dc.date.available | 2023-09-26T10:15:51Z | - |
dc.date.created | 2023-07-07 | - |
dc.date.issued | 2018-07 | - |
dc.identifier.issn | 0148-2963 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/191497 | - |
dc.description.abstract | Store design involuntarily affects consumer's thoughts and behaviors. Retailers use color and material to project a certain visual, modifying the environmental perceptions of a consumer's store experience. Although, a knowledge gap exists on how visual representations of warmth (via design elements) influence consumers in a retail context. In a series of three experiments, this research seeks to address this gap. Corresponding to as-similative effects of warmth, Study 1 shows a visually warm (vs. cold) store design induces intimacy. Based on complementary effects of warmth, Studies of 2A and 2B report a visually warm (vs. cold) store design is preferred only for consumers with high relational needs. Study 3 presents a boundary condition which reveals that our results do not hold for luxury brands. Together, the results provide valuable insights from a theoretical and managerial perspective on how retail spaces via design can influence consumers as nonverbal communication. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ELSEVIER SCIENCE INC | - |
dc.title | Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Baek, Eunsoo | - |
dc.identifier.doi | 10.1016/j.jbusres.2018.03.013 | - |
dc.identifier.scopusid | 2-s2.0-85044129503 | - |
dc.identifier.wosid | 000434004100009 | - |
dc.identifier.bibliographicCitation | JOURNAL OF BUSINESS RESEARCH, v.88, pp.91 - 101 | - |
dc.relation.isPartOf | JOURNAL OF BUSINESS RESEARCH | - |
dc.citation.title | JOURNAL OF BUSINESS RESEARCH | - |
dc.citation.volume | 88 | - |
dc.citation.startPage | 91 | - |
dc.citation.endPage | 101 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.subject.keywordPlus | PHYSICAL WARMTH | - |
dc.subject.keywordPlus | SOCIAL EXCLUSION | - |
dc.subject.keywordPlus | TEMPERATURE | - |
dc.subject.keywordPlus | COLOR | - |
dc.subject.keywordPlus | PERCEPTION | - |
dc.subject.keywordPlus | CONTEXT | - |
dc.subject.keywordPlus | EMBODIMENT | - |
dc.subject.keywordPlus | MOTIVATION | - |
dc.subject.keywordPlus | BEHAVIOR | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordAuthor | Store atmospherics | - |
dc.subject.keywordAuthor | Visual design | - |
dc.subject.keywordAuthor | Warmth | - |
dc.subject.keywordAuthor | Retail environment | - |
dc.subject.keywordAuthor | Relational needs | - |
dc.subject.keywordAuthor | Sensory marketing | - |
dc.identifier.url | https://www.sciencedirect.com/science/article/pii/S0148296318301413?via%3Dihub | - |
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