Managing the visual environment of a fashion store: Effects of visual complexity and order on sensation-seeking consumers
DC Field | Value | Language |
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dc.contributor.author | Jang, Ju Yeun | - |
dc.contributor.author | Baek, Eunsoo | - |
dc.contributor.author | Choo, Ho Jung | - |
dc.date.accessioned | 2023-09-26T10:16:04Z | - |
dc.date.available | 2023-09-26T10:16:04Z | - |
dc.date.created | 2023-07-07 | - |
dc.date.issued | 2018-01 | - |
dc.identifier.issn | 0959-0552 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/191499 | - |
dc.description.abstract | Purpose: The purpose of this paper is to investigate the effect of a fashion store’s visual complexity on consumers’ behaviour. Considering environmental order and individuals’ sensation-seeking tendencies, the authors examine the effect of visually complex fashion stores on consumers in a more conclusive way to address the inconsistent effect found in the previous literature. Design/methodology/approach: This study features a 3 (visual complexity level: low, medium, high) × 2 (environmental order condition: low, high) between subjects design, with individual sensation-seeking tendency included as a moderator. Using this design, an online survey was administered to 188 participants in South Korea. Findings: The results indicate that there is a three-way interaction, where the interaction effect of visual complexity and environmental order is moderated by individuals’ sensation-seeking tendency. The effect of visual complexity on approach behaviours had an inverted U-shape in the low-order condition, while had a positive linear shape in the high-order condition, and the interaction effect was significant only for high-sensation seekers. Practical implications: The findings assist practitioners in establishing strategies for visual merchandising and store design within fashion stores. It is suggested that retailers consider environmental order when organising a large amount of varied merchandise in a complex environment. Store managers must adjust the complexity and environmental order to meet the optimal stimulation level of their target consumers. Originality/value: This study strengthens the literature on visual complexity by applying the concept to the retail environment. The results provide a significant contribution to the literature because they show how individual-level and store-level variables interact to influence consumer behaviour. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | Emerald Group Holdings Ltd. | - |
dc.title | Managing the visual environment of a fashion store: Effects of visual complexity and order on sensation-seeking consumers | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Baek, Eunsoo | - |
dc.identifier.doi | 10.1108/IJRDM-03-2017-0050 | - |
dc.identifier.scopusid | 2-s2.0-85039853152 | - |
dc.identifier.wosid | 000439460300006 | - |
dc.identifier.bibliographicCitation | International Journal of Retail and Distribution Management, v.46, no.2, pp.210 - 226 | - |
dc.relation.isPartOf | International Journal of Retail and Distribution Management | - |
dc.citation.title | International Journal of Retail and Distribution Management | - |
dc.citation.volume | 46 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 210 | - |
dc.citation.endPage | 226 | - |
dc.type.rims | ART | - |
dc.type.docType | 정기학술지(Article(Perspective Article포함)) | - |
dc.description.journalClass | 1 | - |
dc.description.isOpenAccess | Y | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.relation.journalWebOfScienceCategory | Management | - |
dc.subject.keywordPlus | PROCESSING FLUENCY | - |
dc.subject.keywordPlus | DESIGN | - |
dc.subject.keywordPlus | EXPERIENCE | - |
dc.subject.keywordPlus | BEAUTY | - |
dc.subject.keywordPlus | WEB | - |
dc.subject.keywordPlus | ARCHITECTURE | - |
dc.subject.keywordPlus | PERSONALITY | - |
dc.subject.keywordPlus | RELIABILITY | - |
dc.subject.keywordPlus | AESTHETICS | - |
dc.subject.keywordPlus | DISORDER | - |
dc.subject.keywordAuthor | Retail environment | - |
dc.subject.keywordAuthor | Fashion store | - |
dc.subject.keywordAuthor | Visua complexity | - |
dc.subject.keywordAuthor | Order | - |
dc.subject.keywordAuthor | Sensation-seeking tendency | - |
dc.identifier.url | https://www.emerald.com/insight/content/doi/10.1108/IJRDM-03-2017-0050/full/html | - |
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