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What Are Friends for: Shifting the Focus of Social Relationships to Their Instrumentality as a Response to Future Anxiety미래에 대한 불안감이 도구적 사회 관계 선호에 미치는 영향

Other Titles
미래에 대한 불안감이 도구적 사회 관계 선호에 미치는 영향
Authors
윤희영한혜주이경미
Issue Date
May-2020
Publisher
한국마케팅학회
Keywords
Future Anxiety; Uncertainty; Instrumentality; Objectification; Goal Orientation; Social Relationships; 미래에 대한 불안감; 불확실성; 도구성; 대상화; 목표 지향성; 사회적 관계
Citation
마케팅연구, v.35, no.2, pp.55 - 69
Indexed
KCI
Journal Title
마케팅연구
Volume
35
Number
2
Start Page
55
End Page
69
URI
https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/191870
DOI
10.15830/kjm.2020.35.2.55
Abstract
This research suggests that future anxiety heightens the perceived instrumental value of social relationships. As individuals feel more anxious about their future, their appreciation for the instrumental support from a relationship intensifies, and they are likely to show more positive attitudes toward an experience that provides an opportunity to meet new people. The current investigation is the first to show that people’s future anxiety can pull them together (rather than isolate them) by making people view social ties as a means of preparing for the future. Indeed, future anxiety is not only related to goal-directed behaviors, but also inevitably entails concerns about uncertainty and unpredictability regarding life events.
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Han, Haejoo
서울 부총장(서울) (서울 창의융합교육원)
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