What Are Friends for: Shifting the Focus of Social Relationships to Their Instrumentality as a Response to Future Anxiety미래에 대한 불안감이 도구적 사회 관계 선호에 미치는 영향
- Other Titles
- 미래에 대한 불안감이 도구적 사회 관계 선호에 미치는 영향
- Authors
- 윤희영; 한혜주; 이경미
- Issue Date
- May-2020
- Publisher
- 한국마케팅학회
- Keywords
- Future Anxiety; Uncertainty; Instrumentality; Objectification; Goal Orientation; Social Relationships; 미래에 대한 불안감; 불확실성; 도구성; 대상화; 목표 지향성; 사회적 관계
- Citation
- 마케팅연구, v.35, no.2, pp.55 - 69
- Indexed
- KCI
- Journal Title
- 마케팅연구
- Volume
- 35
- Number
- 2
- Start Page
- 55
- End Page
- 69
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/191870
- DOI
- 10.15830/kjm.2020.35.2.55
- Abstract
- This research suggests that future anxiety heightens the perceived instrumental value of social relationships. As individuals feel more anxious about their future, their appreciation for the instrumental support from a relationship intensifies, and they are likely to show more positive attitudes toward an experience that provides an opportunity to meet new people. The current investigation is the first to show that people’s future anxiety can pull them together (rather than isolate them) by making people view social ties as a means of preparing for the future. Indeed, future anxiety is not only related to goal-directed behaviors, but also inevitably entails concerns about uncertainty and unpredictability regarding life events.
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