Detailed Information

Cited 0 time in webofscience Cited 0 time in scopus
Metadata Downloads

Muscling My Way to My Positive Future: Physical Exertion of Strength and Preference for Risk

Full metadata record
DC Field Value Language
dc.contributor.authorCho, Eunice Kim-
dc.contributor.authorAhn, Hee-Kyung-
dc.date.accessioned2021-07-30T04:53:46Z-
dc.date.available2021-07-30T04:53:46Z-
dc.date.issued2020-01-01-
dc.identifier.issn1598-7868-
dc.identifier.issn2765-6500-
dc.identifier.urihttps://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/1959-
dc.description.abstractBuilding on the growing literature on how physical bodily expressions influence psychological processes, the authors propose that exerting physical strength decreases risk perceptions and increases preference for risky options by increasing perceptions of control or agency. The present research is based on the belief of “no pain, no gain”, that when an individual exerts physical strength and effort, he believes he can be the agent in bringing about the desired outcome. Because of this automatic association between exerting physical strength and the sense of being in control of the outcome, the authors hypothesize that even in situations where the outcome is determined by chance and luck, individuals exerting effort feel they have more control and thus choose riskier, but more desirable, options. Furthermore, this research clarifies the distinction between physical exertion of strength, high- and low-power poses, and psychological power.-
dc.format.extent13-
dc.language영어-
dc.language.isoENG-
dc.publisher한국마케팅학회-
dc.titleMuscling My Way to My Positive Future: Physical Exertion of Strength and Preference for Risk-
dc.typeArticle-
dc.identifier.doi10.15830/amj.2020.22.1.27-
dc.identifier.scopusid2-s2.0-85162166319-
dc.identifier.bibliographicCitation아시아마케팅저널, v.22, no.1, pp 27 - 39-
dc.citation.title아시아마케팅저널-
dc.citation.volume22-
dc.citation.number1-
dc.citation.startPage27-
dc.citation.endPage39-
dc.identifier.kciidART002585770-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClasskci-
dc.subject.keywordAuthorphysical strength-
dc.subject.keywordAuthorrisk preference-
dc.subject.keywordAuthorsense of control-
dc.subject.keywordAuthorillusory control-
dc.subject.keywordAuthorrisky choice-
dc.identifier.urlhttps://amj.kma.re.kr/journal/vol22/iss1/2/-
Files in This Item
Go to Link
Appears in
Collections
서울 경영대학 > 서울 경영학부 > 1. Journal Articles

qrcode

Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.

Related Researcher

Researcher Ahn, Hee Kyung photo

Ahn, Hee Kyung
SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)
Read more

Altmetrics

Total Views & Downloads

BROWSE