온라인 슈트 커스터마이징 서비스의 유형 및 특성

Abstract

This study is aimed to investigate cases of online suit customization services in Korea and abroad to reveal the development direction of these services. The types and characteristics of customization, the customization process, size, and design were analyzed. The results show, first, that the online suit customization service process occurred in five steps: selecting styles, selecting fabrics, selecting options, selecting a size, and ordering a product. Second, body measurements are taken online and offline to ensure accuracy. Guides for measuring the body size of 8 to 18 parts were provided through videos or images with text. Smart size is a service that can suggest customers’ sizes based on their responses to questions about their height, weight, age, and body type, and recommend suitable clothing based on data analysis. It was used with size measurement methods. Third, 3D virtual clothing images were widely used in images of customized suits, while 3D virtual fitting images remained in the early stages of development. Five design options for men's and women's suits were derived, respectively: closure style (number of buttons), lapel style, pocket style, vent style, and stitching; closure style, lapel style, pocket style, vent style, and hem style. To promote the activation of online suit customization services in Korea, this study proposes an environmentally friendly digital system that can enhance customer satisfaction through various online and offline body size measurement methods for Korean body types, product design diversification, and a virtual clothing fitting system that produces realistic images.