Interactive Design of the Shopping Process Using User Experience in the Food Section of Supermarket

Abstract

The design of supermarkets in Korea is uniform, and the competition between supermarkets is mainly a price war. The purpose of this study is to combine interaction design concepts to suggest improvements to supermarkets and create a better user experience. Firstly, the theory of supermarkets, the current situation of hypermarkets, interaction design, and persona is summarized through literature research. Then an observational survey was conducted on the user characteristics and behaviors of supermarkets, etc., and a 5-point Likert scale was used to analyze the user experience satisfaction at each behavioral stage. Based on the observation results, a middle-aged female teacher was set as a persona, and the user experience analysis was conducted for each of the three cases through the six elements of interaction design to find out the inconvenience and problems of the users in the food section of the supermarket. In the conclusion section, a proposal is made based on the results of the analysis through the six elements of interaction design. In future research, the interaction design study will include the analysis of relevant aspects of the self-checkout system. We have high hopes for the application and development of interaction design in supermarkets.